The McKinney Law Group is a boutique Family Law practice based in Tampa, Florida. We were asked to build the entirety of their brand with the objective of keeping a clean & direct, yet striking visual identity. In addition to large scale brand development, digital design, and all collateral elements for the firm; we also proposed to carry the brand’s core objective into the realm of client engagement. We worked alongside the firm's core leadership to draft a series of effective blogging topics and cross referenced the effectiveness of user engagement and lead generation each month. Through this technique we were able to develop data-driven marketing suggestions for blog topics that would have the highest user engagement. In turn the firm saw a spike in potential clients who inquired about topics directly related to the blog posts being written and shared across Facebook, Twitter, Google+ and their firm website.